Hungary makes world-class wines and more of it than many realise. We took Hungarian Wine on a Roadtrip, showcasing just how diverse and exciting that offering really is. We set out to turn awareness into advocacy and get these exceptional wines onto lists, into social feeds and of course, into glasses.

The challenge wasn’t awareness, it was broadening perception. These wines needed advocates, people who could taste, meet the makers, and share their stories. By putting bottles in hands and connecting winemakers with trade buyers, sommeliers, and storytellers, we set out to uncover the full depth of Hungary’s winemaking potential.

Volcanic soils. Ancient grapes. Modern winemaking. Hungary’s untold story finally shared.