Formula E
Whilst working with Formula E I aided in creating product photography, marketing material and design assets for their e-Commerce store, produced collectable items and designed fanwear and apparel each season.
Client
Formula Erole
marketing, social media, merchandise & apparel designDATE
2019-2020
Apparel
Each season depended on new apparel that not only needed to be on brand but aligned with the latest market trends, all while still appealing to the target audience. Not to mention the fanwear needed to look and feel like the uniform the drivers wear. Our team was tasked with the design and production process for the Official Formula E Webstore products including the graphics, photography, packaging and logistics.
Apparel
Each season depended on new apparel that not only needed to be on brand but aligned with the latest market trends, all while still appealing to the target audience. Not to mention the fanwear needed to look and feel like the uniform the drivers wear. Our team was tasked with the design and production process for the Official Formula E Webstore products including the graphics, photography, packaging and logistics.
And We Go Green Campaign
Our objective was to create an iconic identity that focuses on engaging all generations to embrace the green revolution. The familiar Formula E tile silhouette acts as the blank canvas to depict various endangered elements effected by climate change. This range will resonate with the demographic that want change and want to be bold, hopefully impacting others that are not as aware. The Formula E coined phrase will now deliver greater meaning and act as a call to action through this range. The t-shirts were very popular and sold over 1000 pre-orders. The t-shirts were 100% cotton using breakthrough non-polymer printing processes.
Next Project
[ panda-Branding ]