DR1VA

The requirement was to create a bold and striking identity system that could reflect with the industry it was creating apparel for. The bold logo-type was created to work alongside the display typeface for communications and marketing materials. The logo featured on the livery of the Gen-2 DS Techeetah and Jaguar Racing cars. The brand guidelines were there to aid the creation of visual assets along with a series of patterns and textures for additional depth.

We designed, produced and marketed apparel collaborations for Formula E drivers, as well as produced the photography and social media for the products. We also designed and maintained the web store, aligning it with the identity of the brand. Many collaborations sold out fast, particularly when there were collaborations with popular drivers.