bariblu

The campaign aimed to announce the arrival of a new Despar opening at Bariblu, building widespread awareness and driving visits in the weeks following its opening. It sought to establish the supermarket as a convenient destination for local residents to complete their everyday grocery shopping, while also highlighting its accessibility for visitors already visiting the centre for fashion and household purchases. The primary objective was to ensure the supermarket became known across the relevant catchment area, encouraging both new and repeat visits. Success would be measured through client satisfaction, alongside footfall and sales performance during the launch campaign and in the weeks that followed.